wam
welome
I'm ara and I'm so exited to meet ou
I've been proudly serving the Birmingham/Bloomfield community for 17 years.
I know from experience what it’s like to not love your hair, and also feel let down by a stylist and salon experience, struggling to feel heard.
I’m here to listen,
ollaborate,
and design the
perfect personalized
loo for ou.
Beyond the salon, I have a diverse artistic background allowing me to be endlessly creative and take unique approaches to the color and cuts I create. I’ve got 16 years of salon experience and education under my belt, and my curiosity always has me adding more tools and techniques year after year.
f there’s one
thing I know for sure,
I’m a assionate
and results-driven
roble solver.
My guest experience is centered around collaborative consultations that begin before you even enter the salon, getting to know your challenges as well as your short- and long-term goals with your hair, and ensuring you feel comfortable and excited about the process and results.
what I do best
Gray blending/gray coverage
Custom solutions to however you want to address your grays - from full coverage, to softly blending, all the way to embracing them with a blend-to-grow-out journey, I’ve got a plan for you.
Foiled Dimension with soft grow-outs
Not just for blondes - custom foiled dimension for all shades with brightness where you want it and depth where you need it, with a soft, diffused grow-out over time.
Textured and personalized haircuts of all lengths
Whether you’re looking for body with long layers, the perfect bangs, or a piece-y pixie - my cutting style will leave you with a personalized, playful shape full of movement
As a true introvert, outside of the salon I’m a homebody and love spending time with my family, my cat Molly, and whatever current art/creative project I have going at the moment!
It is deeply important to me to be able to recharge regularly and I always want you to be able to do the same. My chair is a place of comfort, escape, relaxation, and self care - however that feels to you each visit. Whether you love to chat through your session, get some work done, or just enjoy the mental break and zen out, I'm here for you.
PRE - VISIT
You will receive appointment confirmations by email and text, fill out your consultation form, and get ready for your visit with everything in this welcome page!
Have any questions? You can reach me anytime at sara@sarawillhoft.com, respond to your appointment notification texts, or text me directly and I will respond ASAP.
BE MY GUEST
You have my undivided attention during your appointment - I will take my time navigating your first visit with me as well as future visits to ensure you are getting exactly what you need every appointment.
My chair is a place for you to be comfortable to enjoy your appointment in any way you prefer - whether its chatting, getting some work done, or savoring the time to yourself quietly. Nové offers water and coffee (and saturday mimosas) for our guests, but feel free to bring any additional refreshments!
BETWEEN APPOINTMENTS
Keep an eye on your inbox for updates, and make sure you are following me on social media for hair tips and guidance!
Add sara@sarawillhoft.com to your address book
Follow me @hairartist.sara
get ready for
our first visi
1
Come to your appointment with clean dry hair - this ensures best color results, and gives me a chance to see your hair as you typically wear it!
2
Please arrive 10 minutes before your scheduled appointment time - this will ensure you have time to locate the salon and park
3
Parking is free and is located behind Nové, and additional spaces are in the lot directly across Adams, as well as free street parking south of the salon on Webster St. You will enter the building from the parking lot side to get to the salon.
4
Have you gathered any hair inspiration photos? Make sure you have them ready for our consultation - pictures are the best way to communicate hair ideas!
ervice poliies
-
Life happens - I totally get it!
I consistently keep a wait list for cancellation openings, so the sooner I am aware of a cancellation, the better I can serve all my guests!
In order to ensure all guests receive the best possible available appointment times, I ask that you give me at minimum 24 hours notice for any cancellation. Any cancellations made within the 24 hours prior to your appointment may result in a rebooking fee of 50% of your booked services in order to reschedule your missed appointment.
Cancellations can be made through my online booking system, texting me here, or callng Nové here.
-
We all have those days, and I always do my best to get you taken care of when we are short a bit of time. Any guest that runs late will have their appointment adapted to fit the remaining booked time available with no adjustment to the pricing of the booked services. If you happen to run 15 minutes or more late for your appointment, we may need to reschedule services that cannot be accommodated in the remaining time.
-
Out of respect for the entire Nové staff and our guests, please do not come to your appointment while you are sick. If you are feeling unwell, please reach out ASAP and I will be more than happy to get you rescheduled as soon as you are feeling better and not contagious.
Last minute cancellations due to active illness will not incur a rebooking fee.
-
I want you to love your hair! If you feel your color or haircut missed the mark and feels like it isn’t in alignment with our consultation and plan, I am more than happy to make any adjustments needed. I ask that you reach out within 7 days of your most recent color or cut appointment so we can schedule a complimentary session to make the necessary adjustments.
Sometimes changes take time to get used to! I take my consultation process and work very seriously, and I strongly suggest feeling 100% confident before you commit to significant changes to your color and cut. If you changed your mind after your session and decide you don’t like the look we agreed on during your consultation, any adjustments will be booked as regular additional color sessions and priced accordingly.
-
I pride myself on being as neat as possible with my work in the salon, but it is still an environment with color and hair clippings on surfaces at any given moment! I strongly recommend leaving anything too valuable to possibly come into contact with salon products at home and not bringing them to your appointments to keep them safe from contact with color. Nové has robes for guest to wear over their clothing, or you may remove your top and just wear the robe during your services! Please avoid wearing bulky sweaters or hooded sweatshirts to your appointment.
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I love meeting your family and friends always! Additional guests are always welcome, however for their safety and being respectful to the Nové staff and salon equipment, additional guests must be seated away from the styling stations and salon tools. Nové has seating in the reception area, and high top tables near the shampoo bowls for guest seating!
ervie menu
to maintain your look
*all color prices listed include haircut and blowout styling
Haircut
$92 - $112
Full Coverage Refresh
$181 - $211
Custom Color
$213 - $261
Partial
$243 - $300
Full
$272 - $372
Mini
High Impact Color
$375 - $422
Conditioning Treatments
$20 - $35
Service details can be found HERE
beween visit
Whether you are seeing me for a full coverage refresh, custom color, hair cutting, or all three - I have the perfect plan to ensure your hair looks just as good out of the salon as it does when you leave the salon.
I will walk you through exactly what steps you will need to take to achieve your perfect color and style at home between appointments.
Nové offers Davines and Kevin Murphy products in salon - you can also shop Milbon, Olaplex, and more in my online store!
The beauty world has become incredibly noisy and confusing for consumers, so in my spare time I love doing the dirty work for you and sorting through it all.
t’s not always about what ou need, it’s sometimes about what ou don’t need.
From shampoo to hot tools, I’ve got you covered.
reommended
mainenance shedule
HAIRCUTS
4-12 weeks based on length
COLOR GLOSS/GRAY BLENDING GLOSS/TONER
6-8 weeks
FULL COVERAGE COLOR
4-8 weeks
BLONDING
8-12 weeks
HIGH IMPACT COLOR
12-16 weeks